written by
Major Tom

Playbook: Podcasting Your Way to Growth, Influence, and Impact

1 min read
Playbook: Podcasting

Executive Summary

Seems now like everyone’s got a podcast. How do you get into that growth engine when it’s so competitive. Can you stand out, attract people, and turn the podcast into something you not only love to do, but that becomes an engine of growth (both personal and for your business?)

Here’s what we’re going to cover:

  1. Is podcasting right for you?
  2. Stand out to your audience
  3. Amplification and distribution
  4. Workflows with my favorite tools

Is podcasting right for you?

I didn’t like the sound of my voice.

I didn’t think I could get an audience.

I had kids who would burst in the middle of a recording. Or I’d be self-conscious doing it at night thinking someone would hear and wake up.

I got stressed someone I knew would listen and poke fun of it.

Stand out to your audience

This framework is similar to what I’ve been developing for everything in terms of going to market, growing an audience, and developing a community.

Repetition is the mother of skill, after all.

Here are the three things I’d like to focus on in this section:

  1. Who is my audience?
  2. How do my specific interests and experiences deliver new value?

Who is my audience?

How do my interests and knowledge deliver new value?